obama2008-talk

 

20081227

Page history last edited by schee 11 mos ago

 

第一次活動訊息

  

報名網站 http://www.registrano.com/events/obama2008/

 

適合參加人士

 

  • 想運用網路做點事情的人
  • 擁有商業網站營運經驗者
  • 擁有非營利組織網站營運經驗者
  • 擁有在地選舉競選與組織動員經驗者
  • 再怎麼樣都有幽默感的人
  • 喜歡自己動手的人

 

 

地點

 

 

時間

  • 活動開始時間 2008/12/27 2:00 PM
  • 活動結束時間 2008/12/27 4:00 PM

 

聯絡人

 

  • TH. Schee 徐子涵
  • info @ motomosa.com

 

議程大綱(保留更動權利)

 

21世紀初期

 

  • 一個世代的崛起
  • Google 與政治重回「眾人之事」
  • 2004年:Howard Dean 與網路競選元年
  • 運用聲望(reputation)機制的演化讓媒體追逐
  • 發展以及降低協同科技門檻
  • 早期識別連線媒體的夢幻和限制
  • 鼓勵分享經濟並結合既有生態圈
  • 大量採用微型客製化工具服務
  • 招募具有熟稔實戰經驗的網路決策團隊

 


參考書目

 

  • The Revolution Will Not Be Televised - Democracy, the Internet, and the Overthrow of Everything by Joe Trippi
  • The First Campaign - Globalization, the Web, and the Race for the White House by Garrett M. Graff
  • Mousepads, Shoe Leather, and Hope - Lessons from the Howard Dean Campaign for the Future of Internet Politics by Zephyr Teachout; Thomas Streeter

 


 

第一次活動筆記

 

第一次活動由 Schee 分享,其筆記如下:

 

insights

- email, before hotmail and after hotmail (the finance dept wanted it like the direct mail)

- bottleneck of headquarters

- it's about how you attack the problem, not the answers

- what made it successful were new, tech-savvy users of old tricks of old organizing and fund-raising (in its inability to use internet as field tool instead of as an "internet tool")

 

the staff

- bobby clark (all around internet guy)

- larry biddle (internet fund raising guym in his 60, background non-profit fund raising, 300 millions usd$)

- rick ridder (campaign manager)

- nicco melle (webmaster)

- kelly nuxoll (email manager, freelance writer)

- matt gross (blogger)

- tamara pogue (field director)

 

slogan

- does grasroots have a look?

- all good ideas will deteriorate into work

- message displine

- we were like peasants in russia before the revolution, if only the czar knew

- i want my country back!

 

campaign materials

- poster making

- pamphlet

 

team - management

- joe trippi

- bob rogan

- stephanie schriock

- tamara pogue

- larry biddle

 

team - internet

- zephyr teachout

- bobby clark

- michale silberman

- matt gross

- dave kochbeck

- nicco mele

-- jim brayton (icon)

-- karl frisch (icon)

-- allen smith (icon)

 

partners

- moveon.org

- meetup.com

- lulu.com

- cafepress.com

- josh koenig (hacker, deanspace, civicspace)

 

profound images

- fund-raising bat

- sleepless summer tour

- common sense

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